KFC Success Story In Indonesia

KFC (Kentucky Fried Chicken) was one of the fast food restaurant networks famous in the world. At this time KFC had more than 11,000 restaurants that were spread over 80 countries. Now in Indonesia KFC had more than 300 restaurants.

KFC was one of the examples success restaurant from overseas that tried to understand the Indonesian culture and to combine them with Indonesia origin culture.

If you had visited to the KFC restaurant at his origin country America or closest city like Singapore, the menu that was sold possibly stayed same, that is the American Fried Chicken, Burger, and French Fries, but especially in Indonesia KFC had an addition of steamed rice. To the KFC restaurant in America and Singapore you cannot find steamed rice. Usually the fried chicken was combined with the French Fries or Soup. In Indonesia the most quick-selling menu and being the bestseller was the fried chicken with steamed rice.

KFC now success in Indonesia and his restaurant always busy visited because of succeeding in understanding the Indonesian culture, the problem was if they haven’t eating rice then it was considered with haven’t eat. KFC chilli sauce in Indonesia also was made hotter adjusted to Indonesians's tongue that liked spicy cooking, like Padang cooking.